Swarna Gowri Vratam

Goddess Parvati (also called as Gowri) is the chief deity of Swarna Gowri Vratam or Gauri Vrat. Goddess Gowri is the incarnation of Aadhi Shakthi Mahamaya and is worshiped to attain power, courage and valor.

Goddess Parvati (also called as Gowri) is the chief deity of Swarna Gowri Vratam or Gauri Vrat. Goddess Gowri is the incarnation of Aadhi Shakthi Mahamaya and is worshiped to attain power, courage and valor. She is the most powerful of all the Goddesses. This pooja is celebrated as Gowri Habba on the day before Ganesh Chaturthi in Tamil Nadu, Andhra Pradesh and Karnataka. It is celebrated as Hartalika in Maharashtra, as Hartalika Teej Vrat in northern parts of India and bhaadrapada shukla paksha in Goa, Konkan and Kerala.
As per the legend, Goddess Gowri returns to her parent’s house on the thirteenth day Thadige of the month of Bhaadrapada. She comes to the earth to bless the married and unmarried women during Swarna Gauri Vratam. The next day Lord Ganesha, her son comes as if to take her back to Kailasa.
As part of the vrata, special puja plates or thalas are prepared with various puja items also known as ‘bagina. Some people prepare just one pooja thala for Goddess Gowri. Some prepare several ‘bagina’ and distribute to the married women.
On this day, the house is cleaned thoroughly. After bathing, the married women and young girls in the family dress up in new/traditional attire. Some people perform the puja at home; others go to the temple or to some relative’s house for the same.
A symbolic idol of Gowri is made with turmeric. The idol is placed on a bed of cereal (rice or wheat). A mantapa, generally decorated with banana stem and mango leaves, is built around the idol. Some people place a Shivling and Ganesha idol along with the idol of Parvati. The idol is decorated with clothes made of cotton, Gejje vastra (silk cloth/saree) and flower garlands. Some people also place a Purna Kumbh beside the idol. A 16-knotted thread is prepared for the puja and some people tie it on their hands.
In some places, the main puja involves bathing the idol in milk, ghee, curd, honey and water. Some people only perform the simple Aarti and sing bhajans. Fruits and some nivedyam is offered to the Goddess. Then the prepared bagina is offered to Gowri and people recite the prayers dedicated to Parvati. Another important custom on the day is presenting gifts by the parents/brothers to the daughters/sisters who are married. It is known as mangaladravya in South India. These days however some families send money as representation of mangaladravya. In some areas, people immerse the Turmeric idol (visarjana) along with Ganesha.
Godess Gowri is the symbolization of Soumangalya. Hence all married women and young girls of marriageable age offer prayers every year for Dheerga (long) soumangalya. The pooja also provides an occasion to offer respect to the women folk. According to Puranas, Gowri Vratam will bestow wealth and worldly wellbeing to the people who observe it. It is believed that a kanya (unmarried women) performing Swarna Gauri Vratam will get a good husband and the married woman performing this will have a peaceful and happy married life.

Pooja Vidhi (Proceduce)

1. Ganapathi Pooja
2. Punyahavachana
3. Ritwick Varanam
4. Swarna Gowri Aavahane
5. Swarna Gowri pooja
6. Swarna Gowri Ashtothara
7. Soumangali Baagina
8. Mahamangalarati
9. Prasada and Aashirwada

Materials
1. Eco Friendly Swarna Gowri (made of pure clay and red soil, without chemical paints).
2. We deliver the Swarna Gowri before the festival and pick the murthy up after the festival.
3. 5 types Flower and Fruit Basket for the pooja, delivered fresh a day before the pooja.
4. 5 Baagina

Number of Purohits: 1

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